WhatHoroscope

Cookies Policy

Effective Date: January 20, 2025

Cookie Information

We use cookies and similar technologies to enhance your experience on our website. Here's what you need to know:

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as user authentication and security features.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. This helps us improve our content and services.

Advertising Cookies

We may use analytics cookies to understand user behavior and improve our services.

2. Types of Cookies We Use

We utilize different types of cookies to serve distinct purposes. These include the following:

A. Strictly Necessary Cookies

These cookies are essential for the Platform to function properly. They enable core functionalities such as user authentication, secure login, and access to protected areas of the Platform. Without these cookies, the Platform may not operate as intended.

Examples:

  • Maintaining user sessions during login.
  • Preventing fraudulent activities and enhancing security.

B. Functional Cookies

Functional cookies help enhance the user experience by remembering your preferences and settings, such as language preferences, time zone, or saved items in your cart.

Examples:

  • Storing your horoscope preferences or zodiac sign selection.
  • Remembering previous interactions for seamless navigation.

C. Analytical/Performance Cookies

These cookies collect data on how users interact with the Platform. They allow us to monitor website traffic, track user behavior, and measure the effectiveness of our services. The information collected is anonymized and aggregated.

Examples:

  • Tracking the number of visitors to a particular horoscope section.
  • Identifying pages that users find most engaging.

D. Advertising and Targeting Cookies

These cookies are used to deliver relevant advertisements to users and track the performance of marketing campaigns. They collect data about users' browsing habits and interests.

Examples:

  • Displaying personalized ads based on your zodiac sign preferences.
  • Retargeting users with ads about premium horoscope services.

E. Third-Party Cookies

Third-party cookies are set by external service providers who work with us to enhance the functionality or performance of the Platform. These may include social media platforms, analytics providers, or advertising networks.

Examples:

  • Facebook or Google tracking pixels.
  • Integration of social sharing buttons.

Your Choices

You can manage your cookie preferences at any time. Your choices include:

  • Accept only essential cookies
  • Accept analytics cookies for site improvement
  • Accept all cookies for the full experience
  • Change your preferences at any time

3. Tracking Technologies Beyond Cookies

In addition to cookies, we use other tracking mechanisms to improve user experiences and gather valuable insights:

A. Web Beacons

Web beacons, also known as pixel tags, are small, transparent images embedded in web pages or emails. They are used to monitor user interactions, such as whether an email was opened or a link was clicked.

B. Log Files

Log files automatically record details about user visits, including IP addresses, browser types, and time stamps. These files are primarily used for security and troubleshooting purposes.

C. Local Storage

Local storage allows data to be stored directly on the user's device. Unlike cookies, this data is not transmitted with every request to the server, making it a more efficient storage method for certain information.

D. Device Fingerprinting

This involves collecting data about a user's device (e.g., browser type, screen resolution, operating system) to create a unique identifier for tracking purposes.

4. Purposes of Cookies and Tracking Technologies

We use cookies and similar technologies for various purposes, which include:

A. Enhancing User Experience

Cookies allow us to provide a seamless and personalized browsing experience by remembering user preferences and settings.

B. Performance Monitoring

Tracking technologies help us identify technical issues, measure website traffic, and improve overall performance.

C. Marketing and Advertising

By analyzing user behavior, we can deliver targeted advertisements and promotional content that align with users' interests.

D. Security and Fraud Prevention

Cookies and log files play a critical role in detecting and preventing fraudulent activities on the Platform.

E. Analytics and Insights

Tracking technologies provide valuable insights into user behavior, enabling us to develop new features and improve existing ones.

5. Third-Party Cookies and Tracking

We collaborate with third-party service providers to enhance our services. These providers may set their own cookies or tracking technologies on our Platform. Examples include:

Analytics Providers: Tools like Google Analytics help us understand user behavior and optimize our services.

Analytics Services: Providers such as Google Analytics may use tracking technologies to understand user behavior and improve our services.

Social Media Integrations: Platforms like Facebook and Twitter allow users to share content directly from our Platform, which may involve third-party cookies.

We do not control third-party cookies or their data collection practices. Please refer to their respective privacy policies for more information.

6. Your Choices Regarding Cookies and Tracking

We provide users with the ability to manage cookies and tracking technologies through several mechanisms:

A. Cookie Consent Banner

When you first visit our Platform, a cookie banner appears, giving you the option to accept or customize cookie settings.

B. Browser Settings

You can adjust your browser settings to block or delete cookies. However, this may affect the functionality of the Platform.

C. Opt-Out Mechanisms

Many advertising networks offer opt-out options for personalized ads. You can visit websites like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) for more details.

D. Global Privacy Control (GPC)

Our Platform supports GPC signals, allowing users to exercise their privacy preferences through browser-based mechanisms.

7. How to Disable Cookies

Disabling cookies is straightforward, but it varies by browser. Below are steps for popular browsers:

A. Google Chrome

  1. Open Chrome and go to "Settings."
  2. Select "Privacy and Security."
  3. Click "Cookies and other site data."
  4. Adjust your preferences to block or delete cookies.

B. Mozilla Firefox

  1. Open Firefox and click on the menu icon.
  2. Go to "Options" and then "Privacy & Security."
  3. Under "Cookies and Site Data," choose your preferred settings.

C. Safari

  1. Open Safari and go to "Preferences."
  2. Navigate to the "Privacy" tab.
  3. Block or manage cookies as desired.

D. Microsoft Edge

  1. Open Edge and go to "Settings."
  2. Click on "Cookies and site permissions."
  3. Adjust your cookie preferences.

8. Data Retention for Cookies and Tracking

Cookies and tracking data are retained for varying durations, depending on their purpose:

  • Session Cookies: Active only during the user session and deleted upon logout.
  • Persistent Cookies: Stored for a fixed period (e.g., 6 months to 2 years) for analytics or advertising purposes.

9. Security of Cookies and Tracking Technologies

We employ security measures to protect data collected through cookies, including encryption and secure storage. However, users should also take precautions, such as using secure browsers and avoiding public networks.

10. Changes to This Policy

We may update this section periodically to reflect changes in our use of cookies and tracking technologies. Users are encouraged to review this page regularly for updates.

11. Contact Information

If you have questions about our cookies and tracking technologies, you can reach us at:

Email: hiya@whathoroscope.com

This detailed explanation ensures transparency and compliance with global privacy laws, including GDPR, CCPA, and other relevant frameworks.

© 2025 WhatHoroscope.com, All Rights Reserved.

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